A brand new marketing campaign for the mineral water model highlights the infinite prospects of beverage preparation.
TORONTO, June 27, 2023 /CNW/ — SodaStream®, the world’s main bottled water model, is launching a brand new advertising and marketing platform to showcase the thousand and one methods to make authentic drinks at residence with a bottled water machine. Mineral water. The emotional message of the brand new slogan “In the event you can dream, you may style it” is an invite to problem immobility and let your creativity run free. By providing an distinctive different resolution to quenching your thirst, SodaStream empowers you with extra creativeness and option to make your life shine.
The primary launch will embrace a tv business titled “Dream It” Tastemakers of the World, immersing us in an thrilling and authentic spectacle in a bottle of SodaStream and carbon dioxide bubbles. Embodying the spirit of the era of SodaStream dreamers and followers, the movie is an anthem that conjures up them to create the environments wherein they stay. It reveals to everybody the probabilities that SodaStream opens up in comparison with a can: modern concepts, new flavors and a wealth of glowing prospects for personalizing your drinks. With a powerful consumer-centric manifesto, the marketing campaign celebrates the creator of style: “No matter your dream is, make it a actuality with SodaStream.” Watch the business on YouTube right here.
With this artistic platform, SodaStream confirms its new world positioning.”Attempt for higher» (Act for a greater world) and the aim of the model: It is sufficient to push a button to set off a cascade of optimistic adjustments for shoppers and the planet. SodaStream unveiled its new signature late final 12 months and that is the primary marketing campaign in Canada to advertise.
“At SodaStream, we imagine within the energy of personalization. With our new marketing campaign, If You Can Dream It, You Can Style It, we’re inviting everybody to dream huge and create superb, glowing drinks of your personal,” mentioned Kyle Millar, Advertising and marketing Director, SodaStream Canada. “Aligning our firm’s strategic pillars of personalization, wellbeing and sustainability, the marketing campaign goals to interact people who find themselves doing no matter it takes to decide on a personalised, wholesome and environmentally pleasant way of life.” We’re excited to carry this marketing campaign to life and proceed to offer our clients with a superior expertise whereas taking motion for a greater world. »
The marketing campaign, created by promoting company Power BBDO, will now be introduced on all SodaStream communication channels. The 30, 15 and 60 second spots can be broadcast throughout linked tv, digital channels and social media, and the content material can be rolled out to different world markets corresponding to Canada, the UK and Australia.
“In the event you can dream it, you may style it” displays the shared values of SodaStream and the model, which emphasize the transformative energy of personalization,” mentioned Jonathan Fussell and Robin Laurens, Chief Inventive Officers at Power BBDO. “We needed to create a strong mantra that may resonate with shoppers keen to hitch us in revolutionizing water-using habits world wide.”
By offering shoppers with an distinctive expertise and empowering them to make higher selections not just for themselves however for the planet, SodaStream continues to revolutionize the beverage trade and rework water consumption habits. To be taught extra about SodaStream, comply with us @SodaStream on Fb. TwitterInstagram, TikTok, YouTube and Pinterest.
SodaStream, a subsidiary of PepsiCo and the world’s main bottled water model, operates in additional than 47 nations. With SodaStream, shoppers can create their very own glowing water with the contact of a button and revel in a singular, customized expertise. By serving to its customers make higher selections for themselves and the planet, SodaStream is revolutionizing the beverage trade and altering water consumption habits. To be taught extra about SodaStream, go to corp.sodastream.com and comply with the corporate on Fb. TwitterInstagram, TikTok, YouTube and Pinterest.
SOURCE SodaStream Canada
For extra data: Media Relations: Edelman Canada, Cléa Bourgeois, [email protected]