Elon Musk of New York (CNN) has introduced Twitter’s newest push to get folks to pay $84 a yr for the social community: Twitter will solely promote the tweets of paid subscribers, and non-subscribers won’t be allowed to take part in polls take part.
Twitter’s “For You” tab, the primary display screen customers see once they open the app, curates tweets utilizing an algorithm. This implies it might present up tweets from folks you don’t comply with. The For You tab will quickly solely advocate individuals who pay for the premium Twitter Blue service.
“Beginning April 15, solely verified accounts will be included in For You suggestions,” he introduced in a tweet monday night “That is the one real looking approach to method the takeover of superior AI bot swarms. In any other case it’s a hopeless combat towards a shedding battle. Voting in polls requires verification for a similar purpose.”
Showing within the “For You” feed helps customers improve their follower rely. Voting in polls doesn’t carry the identical advantages to customers, however blocking voting might immediate some to join the paid service.
Musk regularly posts his personal polls on Twitter, all asking customers whether or not he ought to step down from his place as CEO of the platform or promote Tesla (TSLA) shares.
Although Musk mentioned Twitter is making the change to combat with bot accounts, he later mentioned tweeted “That mentioned, it’s okay to have verified bot accounts in the event that they comply with the phrases of service and aren’t impersonating a human.”
It’s a part of Musk’s plans to get Twitter out of its near-total reliance on promoting cash for its income. A good portion of Twitter’s advert base has left the platform since Musk took over in October.
Final week, Musk introduced that customers who had a free blue tick — usually authorities officers, celebrities, members of the media, and different high-profile customers — would lose that free overview starting in April except they comply with pay a subscription price — both $84 yearly or $8 per thirty days.
Musk and actor William Shatner clashed on Twitter over the weekend when Shatner objected to the thought of paying for the tick.
“Hey @elonmusk, what’s this about blue checks going away if we don’t pay Twitter?” Schatner tweeted. “I’ve been right here for 15 years giving my time and witty ideas to Bupkis. Now you’re telling me I’ve to pay for one thing you gave me without spending a dime?”
musk answered to Shatner in a tweet on Sunday: “It’s extra about treating everybody equally. There needs to be no different normal for celebrities.”